Decorating Whitfield Street

Whitfield Street is a long north-south street cutting through central Fitzrovia, connecting Goodge Street to Euston Road and passing the historic St Alphage Church of England primary school. The street presents a varied architectural mix typical of Fitzrovia: Georgian terraces with later Victorian and Edwardian infill, alongside twentieth-century mansion blocks and small-scale commercial buildings. It occupies the transitional zone where the creative media businesses of Charlotte Street give way to the more academic and medical institutions of Euston Road.

Whitfield Street's eclectic building stock means decorators must be versatile, moving between the fine joinery detailing of Georgian properties, the robustly built Victorian terraces, and the common parts of early twentieth-century mansion blocks requiring hardwearing corridor and stairwell finishes. The street's mix of residential and small commercial tenants also calls for flexible scheduling and an understanding of occupied-property decorating protocols.